Web Site Marketing

We offer a number of different levels of service for clients who really want to get serious about their websites. One client we're working with has the following steps in place to ensure the success of his site:

• Go through the web site page by page to ensure that there are no errors -
  most relevant to content management system based sites where mistakes can
  creep in
• Ensure that all pages have appropriate titles, descriptions and keywords
  for search engine optimisation
• Ensure that all images have appropriate 'alt' text applied to them
• Ensure that any links in pages have appropriate titles
• Export all keywords from the site and run a search engine report across
  the major search engines to see what position the web site holds for each
  keyword
• Check web site stats and provide digestible feedback on the
  traffic to the site
• Ensure that an ongoing strategy is put in place to maintain and/or
  improve the site's Google Page Rank
• Meet either bi-monthly or quarterly to review the web site
• Help to manage any Google or Yahoo PPC advertising

The cost of a strategy like this would be in the order of £200 to £300 per month but the return on investment would be large indeed. We have smaller clients who might only want a newsletter sent every 2 months. We'd work with them to develop the copy, build the template, help collate the data and then send the newsletter electronically. For this we would charge in the order of £60 per month.

The secret to having a web site is at this level. The 'build it and they will come' attitude leads to dead web sites that won't perform. What we encourage is like spinning a hoop: it takes a while to get going but then it just needs a flick every now and then to keep it moving.